Imagine the allure of Saint-Tropez before Brigitte Bardot’s sun-kissed strolls along its quiet beaches turned it into the dazzling epicenter of the jet set. Picture Capri, a hidden gem before Jacqueline Kennedy Onassis made its azure waters and dramatic cliffs a must-visit for the global elite. History is full of these moments—when the most exclusive destinations, once quiet and untouched, are thrust into the spotlight by iconic figures, forever changing their status in the world of luxury travel.
Today, a new era of extraordinary, undiscovered destinations is quietly unfolding, and the savvy few are already taking notice. These are places where privacy and understated elegance reign, where nature and culture intertwine seamlessly, far from the beaten paths of luxury tourism. Before they become the next must-visit locales for the world’s elite, we’re giving you a glimpse into these next-level getaways, handpicked by the very tastemakers who will soon turn them into the new Saint-Tropez, the next Capri, or the future Portofino.
Prepare to explore a world where exclusivity is not defined by opulence but by authenticity, where luxury means immersing yourself in pristine beauty, rich history, and avant-garde culture. This is your chance to stay ahead of the curve, before the secret is out, and these lesser-known havens become the future hotspots for discerning travelers. Welcome to the destinations that will soon set the standard for luxury escapes.
Zagori, Greece – A Mountainous Haven for Kate Winslet
Tucked away in the remote Pindus Mountains, Zagori is one of Greece’s most pristine and undiscovered luxury retreats. Characterized by its 46 traditional stone villages, collectively known as Zagorochoria, this region is rich in history and natural beauty. Historically, Zagori flourished during the Ottoman era when the local population enjoyed special privileges, allowing them to preserve their unique architecture and traditions. Today, these stone-built villages, perched on mountain slopes and nestled within forests, offer an exclusive escape far from Greece’s bustling tourist hotspots.
Kate Winslet is known to frequent Zagori, drawn to its peaceful and private atmosphere. Luxury here doesn’t come in the form of flashy resorts but in eco-friendly, boutique properties like Aristi Mountain Resort, where nature and refinement converge. Guests can hike the dramatic Vikos Gorge, one of the world’s deepest canyons, or explore the Voidomatis River by raft, all while enjoying the region’s tranquil atmosphere. In the evenings, gourmet meals made with locally sourced ingredients, such as wild mushrooms and slow-cooked meats, are served at rustic yet elegant restaurants.
Nearby, the Epirus region offers travelers a taste of Greece’s emerging wine scene. The indigenous Debina grape, grown in the area, produces crisp white wines, often paired with local dishes. In Zagori, luxury is defined not by excess but by the authenticity and connection to nature it provides.
Comporta, Portugal – The Bohemian Retreat of Christian Louboutin and Philippe Starck
Comporta, just an hour’s drive from Lisbon, is fast becoming one of Europe’s most coveted luxury escapes, drawing high-profile creatives like Christian Louboutin and Philippe Starck. Known for its vast sandy beaches, sprawling rice paddies, and laid-back bohemian charm, Comporta has long been a peaceful fishing and agricultural village. Today, it has transformed into a chic, under-the-radar destination, all while maintaining its unspoiled beauty and slower pace of life.
What truly sets Comporta apart for Louboutin and Starck is the sense of creative freedom the region provides. Both are deeply inspired by the region’s raw, untouched landscapes, which fuel their artistic and design processes. For Louboutin, Comporta’s natural beauty offers an escape from the fast-paced fashion world, allowing him to draw inspiration from the region’s vibrant colors, textures, and natural light. Starck, known for his avant-garde designs, finds Comporta’s simplicity and authenticity a refreshing contrast to the more polished environments he often works in. The region’s minimalist aesthetic and connection to nature resonate deeply with his design philosophy.
Luxury here is understated but palpable. Eco-luxury resorts like Sublime Comporta provide the perfect retreat for creatives and discerning travelers alike. The minimalist design, integrated with natural surroundings, enhances the feeling of serenity and inspiration. Guests can ride horseback along the deserted beaches, retreat to private villas nestled among pine forests, or enjoy locally sourced seafood at Comporta’s understated yet elegant restaurants.
Comporta is also part of the Setúbal Peninsula, a region known for its fresh white wines and the famous Moscatel de Setúbal, a sweet, fortified wine. Visitors can enjoy exclusive wine tastings in nearby vineyards, further immersing themselves in the region’s laid-back sophistication. Whether lounging on the beach, savoring a seafood meal, or absorbing the tranquil beauty of the landscape, Comporta offers a perfect blend of simplicity, inspiration, and elegance for those in search of both luxury and creative renewal.
Menorca – The Serene Escape of Manel Adell, Just Beyond Ibiza’s Reach
Menorca, the quieter and less commercialized sibling of Ibiza and Mallorca, is renowned for its serene Mediterranean charm, attracting those seeking an authentic escape from the bustle of larger tourist destinations. Among its high-profile visitors and part-time residents is Manel Adell, the former CEO of Desigual, who has played an important role in maintaining Menorca’s peaceful and understated appeal. His efforts align with the island’s designation as a UNESCO Biosphere Reserve, underscoring Menorca’s commitment to preserving its natural beauty and cultural heritage.
Adell, alongside other local influencers, has actively contributed to promoting sustainable and slow tourism on the island. He is also involved in Decelera, a deceleration program for startups that takes place on Menorca, where participants are encouraged to slow down and embrace the island’s peaceful environment as part of the creative process. This initiative is emblematic of his dedication to maintaining Menorca as a place where innovation and tranquility coexist, far removed from the mass tourism that dominates other Mediterranean hotspots.
Unlike its neighbors, Menorca is not dominated by large resorts but instead offers luxurious, small-scale retreats like Torralbenc, a restored Menorcan farm that provides guests with exclusive experiences, such as vineyard tours and spa treatments amid olive groves. The island’s coastline is dotted with hidden coves that can be explored by boat, giving visitors a sense of privacy and serenity that larger destinations struggle to match.
Adell’s involvement in the local community and his commitment to protecting Menorca from over-commercialization ensure that the island remains a peaceful haven for discerning travelers who appreciate its authentic charm. The island’s gastronomic culture, with highlights like Mahón cheese and caldereta de langosta (lobster stew), alongside the revival of boutique wineries, adds to its appeal, blending luxury with a strong sense of place.
By helping to keep Menorca off the radar of mass tourism, Adell contributes to the island’s continued status as a sanctuary for those who seek luxury in simplicity and connection with nature.
Tbilisi – The Hidden Muse Behind Demna Gvasalia’s Vision
Tbilisi, the capital of Georgia, is where ancient history intersects with avant-garde culture, creating a dynamic fusion of Eastern and Western influences. Founded in the 5th century, Tbilisi has long been a crossroads between Europe and Asia, with a rich history still evident in its diverse architecture and vibrant arts scene. In recent years, it has gained international recognition as a cultural hotspot, in part thanks to Demna Gvasalia, the Georgian-born creative director of Balenciaga, who frequently draws inspiration from the city’s eclectic mix of old and new.
For Gvasalia, Tbilisi represents the duality of tradition and rebellion—a city that embraces its deep historical roots while fostering cutting-edge creativity. Growing up in Georgia during turbulent times, Gvasalia has spoken about how the juxtaposition of Soviet architecture, Georgian craftsmanship, and post-Soviet street culture has profoundly shaped his design aesthetic. Tbilisi’s blend of the raw and the refined offers endless inspiration for his bold, deconstructed designs, where the past and present collide in unexpected ways.
Luxury in Tbilisi is unconventional yet alluring. High-end hotels like Rooms Hotel and Stamba Hotel, housed in repurposed Soviet-era buildings, offer a stylish, industrial-chic atmosphere that reflects the city’s ability to transform history into something modern and sophisticated. These hotels provide the perfect base for exploring Tbilisi’s ancient streets, where one can find historic churches alongside contemporary art galleries, mirroring the city’s layered cultural fabric.
Visitors can also indulge in Tbilisi’s famed sulfur baths, a tradition dating back centuries, or venture to nearby Kakheti, Georgia’s premier wine region, where the qvevri method of winemaking—using large clay vessels buried underground—has been practiced for over 8,000 years. This ancient winemaking tradition offers a unique experience, connecting travelers with Georgia’s deep-rooted heritage, much like how the city’s influences inspire Gvasalia’s fusion of past and future.
Tbilisi’s culinary scene is another highlight, blending traditional Georgian dishes like khachapuri (cheese-filled bread) and khinkali (dumplings) with contemporary techniques. The city’s thriving food culture reflects its overall ethos: a balance between honoring tradition and pushing boundaries. For travelers seeking a city on the verge of something extraordinary, Tbilisi offers an unexpected, luxurious experience, with creative energy coursing through its streets—just as it does in Demna Gvasalia’s fashion creations.
Matera, Italy – A Timeless Escape Chosen by Mel Gibson
In the southern region of Basilicata, Italy, lies the ancient city of Matera, one of the oldest continuously inhabited settlements in the world. Carved into limestone cliffs, Matera’s Sassi cave dwellings have been home to civilizations for millennia, earning the city a UNESCO World Heritage designation. Filmmaker Mel Gibson chose Matera as the backdrop for The Passion of the Christ, drawn by its timeless, otherworldly atmosphere. The city’s stark beauty, with its maze-like streets and ancient stone structures, provided the perfect setting for a story steeped in historical and spiritual significance. Gibson has spoken about how Matera’s raw, almost biblical landscape allowed him to evoke the sense of ancient Judea without relying on heavy set design or modern visual effects.
The hauntingly beautiful caves and rock churches of Matera exude an authenticity that modern movie sets cannot replicate. For Gibson, this authenticity was key—he wanted a location that didn’t just look ancient, but felt timeless. Matera’s rugged, untouched scenery provided the depth and gravity needed for a film that explores the human condition, making it an ideal canvas for his cinematic vision. Since then, the city has slowly gained recognition as a luxury destination for travelers seeking to immerse themselves in its blend of history and modern comfort.
Staying in Matera is like stepping into another era, with luxury hotels like Palazzo Gattini offering high-end accommodations set within the ancient stone buildings. Guests can wander through the labyrinthine streets of the Sassi, dine in caves converted into gourmet restaurants, and visit centuries-old rock churches adorned with Byzantine frescoes. The balance between the city’s historical gravitas and its evolving luxury offerings makes it a unique destination for those looking to experience something deeply rooted in the past yet welcoming to modern comforts.
Located in Basilicata, Matera is also at the heart of a region known for its robust Aglianico del Vulture wines. These full-bodied reds are the perfect complement to the region’s rustic cuisine, including dishes like orecchiette pasta with lamb ragu and peperoni cruschi (crispy dried peppers). Matera offers travelers an experience as rich in flavor as it is in history, making it an unforgettable destination where Gibson’s cinematic eye for authenticity has left a lasting mark on its growing global reputation.
Vis Island, Croatia – A Mediterranean Journey, Rediscovered by Mamma Mia! Fans
Tucked away in the Adriatic Sea, Vis Island has a rich history of isolation and exclusivity that has helped preserve its natural beauty. For much of the 20th century, the island was used as a Yugoslav military base, closed off to visitors and left largely untouched by tourism. This isolation ended in the 1990s, but the island’s low-key development has kept it an unspoiled paradise. Vis shot to international fame after it was used as the filming location for Mamma Mia: Here We Go Again in 2018, though it still retains its quiet, private charm.
Vis Island offers a luxury experience defined by understated elegance and natural beauty. Instead of sprawling resorts, the island features a collection of private villas which boasts stunning panoramic views of the Adriatic. These private accommodations allow visitors to experience the island’s lush surroundings in total seclusion. Guests can explore the island’s hidden beaches and secret coves, many of which are accessible only by boat, providing a sense of discovery and intimacy.
In addition to its natural beauty, Vis also offers unique historical sites. Komiza and Vis Town, two of the island’s picturesque fishing villages, still retain their ancient stone architecture, reflecting the island’s long and storied past. Visitors can explore the remnants of Greek and Roman settlements, as well as Stiniva Bay, a UNESCO-protected area, famous for its steep cliffs and crystal-clear waters.
Vis also offers a taste of local culture through its cuisine. The island is known for its seafood, which is freshly caught and served in family-run konobas (traditional Croatian taverns). Here, travelers can enjoy grilled fish, octopus salad, and the famous local dish pasticada, a slow-cooked beef stew. While Vis is not widely known as a wine destination, its Vugava grape, an ancient variety grown on the island, produces an exceptional white wine that pairs beautifully with the island’s seafood offerings.
For travelers seeking a serene, luxurious escape, Vis provides the perfect balance of privacy, history, and natural beauty, all while offering a glimpse into authentic Croatian island life.
Douro Valley, Portugal – A Wine Odyssey celebrated by John Malkovich
Nestled in the terraced hills of northern Portugal, the Douro Valley has long been known for its world-class wines, particularly Port, but in recent years it has also attracted discerning travelers in search of peace and natural beauty. Actor John Malkovich, captivated by the region’s charm, owns vineyards here, solidifying the Douro Valley’s reputation as a destination for those seeking not only fine wine but also a retreat into serenity and contemplation. Malkovich’s investment in the valley has brought a touch of celebrity to this quiet region, where luxury is defined by time, space, and the dramatic landscapes of the steep, vineyard-covered hillsides overlooking the Douro River.
The Douro Valley, a UNESCO World Heritage site, is one of the oldest wine-producing regions in the world. For centuries, its terraced vineyards have produced some of the most exquisite Port wines and Douro table wines, drawing travelers who want to immerse themselves in the winemaking tradition. Malkovich’s presence in the valley highlights its allure for those who appreciate both the art of winemaking and the natural splendor that surrounds the vineyards. Staying at estates like Six Senses Douro Valley, guests are invited to experience the luxury of simplicity, where wellness, gourmet dining, and vineyard tours combine to create a holistic escape.
A visit to the Douro Valley is as much about the gastronomy as it is about the wine. Many of the traditional quintas (wine estates) serve locally sourced dishes such as bacalhau (salted cod), roasted meats, and fresh produce, all paired perfectly with the region’s robust wines. Whether savoring these meals in a restored 19th-century estate or on a private terrace overlooking the river, the Douro Valley offers a luxurious yet grounded experience. Malkovich’s vineyard, like many in the region, focuses on producing wines that reflect the valley’s unique terroir, contributing to the area’s growing reputation as one of Europe’s hidden gems for both wine lovers and luxury travelers.
In the Douro Valley, the concept of luxury takes on a different meaning. It’s about slowing down and savoring the moment—whether that’s a glass of Port from Malkovich’s vineyards or a leisurely boat ride along the winding Douro River, framed by centuries-old terraces and rolling hills. For those seeking beauty, calm, and authenticity, the Douro Valley, with its ties to a global icon like John Malkovich, represents a new form of high-end travel.
Cortina d’Ampezzo, Italy – A Winter Paradise for Lindsey Vonn
Alpine destinations, drawing in luxury travelers and elite athletes alike. Known for its world-class skiing and chic atmosphere, Cortina has become a favored destination for Lindsey Vonn, the renowned American ski champion. Vonn, who has competed and trained in Cortina for many years, is captivated by the area’s pristine slopes and breathtaking mountain vistas.
Cortina’s rich skiing heritage is deeply embedded in its culture, having hosted the 1956 Winter Olympics, and it is set to co-host the 2026 Winter Olympics alongside Milan. The resort’s Dolomiti Superski area features over 1,200 kilometers of slopes, catering to all skill levels, from beginners to seasoned professionals like Vonn. Whether skiing on the famous Olympia delle Tofane slope or enjoying the après-ski scene in luxury mountain huts, Cortina d’Ampezzo offers a blend of high-adrenaline sports and refined Italian elegance.
The town itself is not just for winter sports; Cortina shines year-round with luxury boutiques, Michelin-starred restaurants, and cultural events. It’s also a great base for exploring the stunning landscapes of the Ampezzo Valley, a UNESCO World Heritage site. Visitors can savor local cuisine influenced by both Veneto and Tyrolean traditions, accompanied by wines from nearby Veneto wine regions. From the slopes to the elegant dining rooms, Cortina is the ultimate alpine escape for those seeking both adventure and luxury.
Your Next Adventure Awaits
Which of these off-the-beaten-path destinations is calling your name? We’re here to make sure you experience them before they’re on everyone’s radar. Whether it’s hiking through the untouched mountains of Zagori or unwinding on the secluded beaches of Comporta, let us guide you to where authenticity and luxury intersect. Don’t wait—contact us to plan a trip that’s anything but ordinary. We’ll help you discover your next favorite escape—no fluff, just real, unforgettable experiences.
